Customer desires to use, and My Local Leads, LLC (“My Local Leads”) desires to provide to Customer, subject to the terms and conditions set forth in the Agreement, the services described on the Order Form (the “Services). The following terms: the Order Form, any Change Order and the Terms of Use available at www.my-local-leads.com are collectively referred to as the “Agreement”. This Agreement becomes effective on the date My Local Leads receives an executed version of the Order Form (the “Effective Date”). In consideration of the mutual covenants set forth herein, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Customer and My Local Leads agree to the following terms and conditions that shall apply to Customer’s use of the Services and to any content submitted by Customer hereunder (the “Customer Content”).

• Lifetime Value of a Client (LVC). This is the total Gross Profit (GP) expected from a client of the Customer over the entire business relationship between the Customer and their client. It is NOT the Gross Profit from only one transaction between the Customer and their client. For the purpose of service businesses, “Gross Profit” and “Sales” will be inter-changeable.
• Estimated Close Rate (ECR). This ratio is the amount of leads expected to be “closed” (i.e. converted to sales) by the Customer divided by the total number of leads provided for the month to the Customer by My Local Leads. It is expressed as a percentage, as in 5 leads closed out of 10 leads provided = 5/10 or 50 %.  This number may change over time as a result of real (rather than estimated) data being collected by the Customer. If the close rate changes, Customer agrees to notify My Local Leads of said change in writing by email, letter or fax.

My Local Leads guarantees to its customers that their overall ROI will be a positive number. If it is not, the customer is entitled to (at their discretion) demand a refund. To procure a refund, the Customer must request a refund in writing by mail, email or fax.  The refund amount will be calculated by taking the initial Set-Up Fee, plus the total Monthly Ad Spend (MAS) and subtracting the Lifetime Value of Sales (LVS- see above for definition and calculation) from that number (MAS). The result of this calculation shall be the amount of the refund. If the result of this equation is negative, meaning the total Lifetime Value of Sales is Greater than the sum total of the total monthly ad spend and the set-up fee combined; there will be no refund. The reason the design fee is not used in determining ROI is because the customer owns their website content and My Local Leads will transfer the domain and hosting to their name upon the severance of the relationship. Because the client will end up with the website, it is only fair that they pay for the design.